Loyalty and feelings of allegiance

• Keeping the faith.

• Staying true to the cause.

• Saying no when everyone else is saying yes.

• Loyalty in the face of temptation
  

These are all expressions of loyalty, but how do they relate to natural perfumery?
There is an important word word which encapsulates it all, and that's the word "integrity". A natural perfumery must have integrity. I mean, it's just the perfumer alone at her organ blending. It's up to her what goes into the perfume she is creating. What happens when she suspects that the little sample somebody sent to her is synthetic? Does she try it out? Does she use it and think "just a tad won't hurt anybody"? Or does she throw it away and not even entertain the thought of ever using a synthetic material.

Loyalty allows for something very precious to develop in the hands of the natural perfumer, and that is trust, trust is an integral part of the art and the business. It means that any person who uses your perfume knows that it is 100% natural, no compromises, ever!